Elizabeth (Beth) Norton, MS, PA-C, ABAAHP
Board Certified in Integrative & Longevity Medicine (A4M)
Co-Founder – Heritage Urgent & Primary Care
Co-Founder – Heritage Wound Management Specialists
Elizabeth (Beth) Norton, MS, PA-C, ABAAHP, is a seasoned clinician and healthcare leader whose work is rooted in compassion, purpose, and a deep commitment to improving the lives of her patients. Her path into medicine was driven by a desire to make a meaningful impact while building innovative, patient-centered care models.
Beth holds two bachelor’s degrees and a Master of Science in Physician Assistant Studies. She has pursued advanced training in Integrative and Functional Medicine through the American Academy of Anti-Aging Medicine (A4M) and is Board Certified in Integrative and Longevity Medicine, blending traditional medical training with forward-thinking approaches to health, wellness, and disease prevention.
In 2014, Beth and her husband, Ronald Norton, co-founded Heritage Urgent & Primary Care, building a practice known for its high-touch, relationship-based approach to medicine. Beth continues to lead the clinical side of the practice, providing primary and acute care, anti-aging therapies, hormone optimization, gut health treatment, weight management, and comprehensive functional medicine services. She is especially passionate about helping patients live healthier, longer, and more vibrant lives.
Recognizing a growing need for advanced wound care—especially among patients with transportation challenges, complex comorbidities, or difficulty accessing specialty clinics—Beth partnered with Dr. George Isaacs and Ronald to co-found Heritage Wound Management Specialists. This innovative model brings specialized wound care directly into patients’ homes and post-acute settings, improving continuity of care, accelerating healing, and easing the burden on hospitals and clinics.
Beth’s healthcare philosophy centers on treating the whole person. She emphasizes sustainable lifestyle and dietary changes that promote longevity, reduce chronic inflammation, and support optimal wellness. Her integrative perspective also informs the patient-focused operations and clinical framework at Heritage Wound Management Specialists.
She remains inspired by advances in Integrative and Longevity Medicine, especially the evolving science around metabolic health, women’s health, internal aging, and inflammation.
Outside of her clinical work, Beth enjoys cooking, staying active, watching great films, and sharing laughter (and the occasional glass of European red wine) with family and friends.
Ronald Norton, Co-Founder & Chief Operating Officer
Heritage Wound Management Specialists
Ronald Norton is the Co-Founder and Chief Operating Officer of Heritage Wound Management Specialists, where he oversees operations, strategy, and partnerships to ensure high-quality, patient-centered wound care is delivered in the home and post-acute settings.
With more than 20 years of experience in healthcare, specialty pharmacy, and medical services, Ronald brings deep expertise in patient access, provider engagement, and complex care coordination. His background spans pharmaceutical and specialty pharmacy leadership roles, where he worked closely with physicians, hospitals, home health agencies, and payers to navigate reimbursement challenges and improve continuity of care for medically complex patients.
Ronald played a key role in founding and growing Heritage Urgent & Primary Care alongside his wife, Elizabeth “Beth” Norton, MS, PA-C. That experience laid the foundation for the Heritage model — combining clinical excellence with operational efficiency and a strong focus on patient experience.
At Heritage Wound Management Specialists, Ronald is responsible for building strategic partnerships, supporting clinical teams, and developing processes that help reduce hospital readmissions, address transportation barriers, and expand access to specialized wound care for vulnerable populations. His leadership is driven by a commitment to collaboration, accountability, and delivering measurable outcomes for patients and referral partners alike.
George C. Isaacs, MD, FACS
Chief Medical Officer, Heritage Wound Management Specialists
Medical Director, Wilson Wound Healing Center
Dr. George C. Isaacs is a board-certified general surgeon and Fellow of the American College of Surgeons (FACS). He earned his medical degree from the University of Alabama School of Medicine and completed his General Surgery residency at Wake Forest University Baptist Medical Center.
Dr. Isaacs has served as the Medical Director of the Wilson Wound Healing Center since it opened in 2010, where he focuses on advanced wound care for patients with complex, non-healing wounds. In this role, he works closely with multidisciplinary teams to improve healing rates, reduce hospitalizations, and support seamless transitions of care.
As Chief Medical Officer for Heritage Wound Management Specialists, Dr. Isaacs provides clinical leadership and oversight of wound-care protocols used in the home and post-acute settings. He mentors Heritage providers, helps shape evidence-based standards of care, and supports partnerships with hospitals, home health agencies, and primary-care practices across eastern North Carolina.
Dr. Isaacs continues to practice general surgery and wound care in Wilson, North Carolina, through North Carolina Surgery at Wilson / UNC Health, where he is recognized for his clinical skill and patient-centered approach.
Brandilynn “Brandi” Freeman, MSN, NP-C, CWON
Certified Wound & Ostomy Nurse Practitioner
Brandi Freeman is a wound care Nurse Practitioner with over 15 years of nursing experience, including more than 10 years as an NP, specializing in the treatment of complex and chronic wounds. As a Certified Wound & Ostomy Nurse (CWON), she provides advanced wound assessment, debridement, ostomy care, and evidence-based treatment planning across home and facility settings.
At Heritage Wound Management Specialists, Brandi is committed to delivering expert, patient-centered wound care where patients heal best—at home and in their communities. Having lived and worked locally for more than 20 years, she takes great pride in caring for the people and families who call this area home.
As a cancer survivor, Brandi brings a deep sense of empathy and understanding to her practice, believing that healing extends beyond the physical wound to include emotional and personal well-being. She emphasizes education, trust, and collaboration to support the whole patient throughout the healing process.
Outside of work, Brandi enjoys spending time with her husband and two children and finds balance through cooking, painting, and traveling.
Adrienne Anderson, FNP-BC, CWOCN
Certified Wound, Ostomy & Continence Nurse Practitioner
Adrienne Anderson is a Family Nurse Practitioner and Certified Wound, Ostomy, and Continence Nurse (CWOCN)with a strong foundation in evidence-based wound care and patient-centered practice. A proud North Carolina native from Durham, Adrienne earned her Bachelor of Science in Nursing from the University of North Carolina at Charlotte and began her career in emergency medicine, where she discovered her passion for wound care.
In 2008, Adrienne completed Emory University’s prestigious Wound, Ostomy, and Continence Education Program, earning certification in all three specialties. Her clinical experience spans a Level I trauma center, long-term acute care hospitals, and outpatient wound care clinics, providing her with broad expertise in managing complex and chronic wounds across diverse care settings.
After 15 years as a registered nurse, Adrienne advanced her career by becoming a Nurse Practitioner, graduating from Simmons University in 2023. She is board certified through the American Nurses Credentialing Center. Throughout her career, Adrienne has remained deeply committed to patient safety, infection prevention, and individualized care planning—utilizing strong clinical assessment skills and proven treatment protocols to achieve positive outcomes.
At Heritage Wound Management Specialists, Adrienne is dedicated to delivering expert wound care in the home and community setting, helping patients heal in a comfortable and familiar environment.
Outside of work, Adrienne enjoys time with her husband, their daughter, and their two dogs. She values family, travel, and creating lasting memories—passions that fuel her compassionate approach to patient care.